IFC Fraternity Recruitment Digital Classroom by Phired Up Team
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Names Drivers: The Most Important Lesson That Most Chapters Never Learn

IFC Fraternity Recruitment Digital Classroom / Module 4: Filling Your Funnel
Almost every fraternity chapter gets this wrong. We can't emphasize this enough. IF YOU LEARN THIS LESSON, YOU'LL RECRUIT BETTER. If you don't, you won't.

How will you meet non-Greek men?

What are the specific tactics that you will execute to meet (get the names and contact information of) not-yet-affiliate-men?

We can't emphasize this enough. DOWNLOAD, READ, STUDY, AND SHARE THIS DOCUMENT!!!!!!!!!!!!!

Within that document, you'll find 60 ways to meet non-Greek men. 60!!!! That should be plenty, eh? Pick the ones that make the most sense to you, put them on your calendar, and execute them with excellence.

Here, by the way, are our Top 10 Favorite...

ince “You can’t recruit who you don’t know,” this list is VITAL! Most fraternity chapters fail at recruitment because they don’t expand their network of relationships. They just hope that guys will find them. These are the 10 best tactics we’ve gathered and taught fraternities over the last 13 years. Good luck this semester!

1. Recruitment Scholarship
(Best time to try – Beginning of each semester)
Every year, hundreds of fraternity chapters waste thousands of dollars by hosting BIG events. These events eat up a BIG amount of their time and budget while yielding limited results. The smartest chapters in the country set aside a few hundred dollars and create a recruitment scholarship. This recruitment scholarship attracts hundreds more leads than any BIG event, and the quality of student is much higher. If you want to add high quality prospects to your names list, then hold off on that BIG event, and implement a recruitment scholarship.

2. Sorority Referrals
(Best time to try – Right after sorority recruitment)
Undergraduate sorority women are typically some of the most involved and connected students on a college campus. Their network extends far outside the “Greek Bubble.” Simply, they know a lot of men who are both affiliated and unaffiliated with fraternities. Ask the sorority presidents on your campus if two or three members from your chapter can stop by their next meeting. Ask the group the question, “What are the top qualities you want to see in the next generation of fraternity men?” After fielding responses, then ask “Who are the men that are on campus who possess those qualities and are not in a fraternity?” Do this with humility and gratitude, and you’ll walk out of that meeting with PLENTY of new leads.

3. “5 for 5″ Challenge
(Best time to try – During the “slow” recruitment seasons)
Our members consistently pass up the opportunity to interact with non-Greek men on campus. The 5 for 5 Challenge asks 5 members to meet 5 non-Greek men on campus for 5 consecutive weekdays. Unroll this challenge at a chapter meeting, and, if done correctly, your chapter will add dozens of names to your list.

4. Door Holding Campaign
(Best time to try – During the “slow” recruitment seasons)
This is one of the more creative ideas that we’ve seen. Think of the most trafficked buildings on campus – the library, the dining hall, the student union. Now picture one of your members, sharply dressed, holding the door open for people and saying “have a nice day.” A few paces inside the building stands another sharply dressed member. He asks, “Did you notice that gentleman that held the door open for you? We are trying to prove that chivalry is not dead, and this campus is full of gentlemen. (Hands an index card and pen) Who are the gentlemen that you know on this campus? We would like to interview them for a scholarship/award etc.” The Door Holding Campaign can be a great PR tool for your organization in addition to ADDING A BUNCH OF NAMES TO YOUR LIST.

5. Mind Joggers
(Best time to try – At the first meeting for your NEWEST new member class)
Of your entire membership, who is the most connected to undergraduate, non-greek men? YOUR NEWEST MEMBERS! The Mind Joggers activity does more than just give them a pen and a piece of paper and ask the simple question, “Who are some guys that you know?” Instead, while your new members are thinking of “who are the guys that they know,” you provide specific examples to help jog their mind. “Who are the guys that live in your residence hall? Who is the guy that you always see at the gym? Who is the most reliable person you know? Who are the three funniest guys that you know? Who came to school from your high school? etc.” Give your members 2 minutes to write down names without the Mind Joggers. Then put an additional two minutes on the clock, give them the specific examples, and watch how the names pile onto their list. In 4 minutes, you could add 100+ names.

6. Rule of 3-to-7
(Best time to try – At the beginning of each semester AND during the “slow” recruitment seasons)
There are barriers to joining fraternities at every campus in North America. Some chapters are challenged because of a commuter-heavy campus. Others have an overall lack of interest in Greek Life. The great equalizer…? Class! Maximize this daily commitment and ace both your class and recruitment. Show up 3-to-7 minutes early. Sit in the first 3-to-7 rows (where research says the best students sit). Develop 3-to-7 relationships in each class. (# of classes for a full-time student – 4. 4 x 3-to-7 = 12-to-28 new friends per member).

7. Partnering with Select Organizations
(Best time to try – Beginning of each semester AND near special events for certain organizations)
On every college campus, there are hundreds of student organizations. Smart chapters are creating partnerships with groups that have similar values. This partnership is mutually beneficial. The fraternity can provide resources like volunteers and connection to the Greek system, and the student organization is allowing the fraternity to be more visible and interact with the members inside the organization. Partner with service groups, academic societies, cultural associations, or cause-based organizations — match your values with their work for a perfect fit (and lots of qualified leads).

8. Info Tabling with a Hook
(Best time to try – Beginning of each semester AND during the “slow” recruitment seasons)
Each year, every campus hosts some variations of an “activities fair.” Student organizations set-up tables all in a row, pass out fliers, and have surface level conversations. Or, there is an opportunity for student orgs to set up tables in high traffic areas of campus. The goal of “tabling” should not be to pass out your information. It is to get their information. Create an experience that will encourage the person passing by to stop, engage with you and write down his/her name and the name of a few friends. Our favorite ideas, Rock, Paper, Scissors Tournament – Predict the score to the big game – Raffles or drawings – “Write down your fav song lyric/movie quote” – surveys. Do more than just sit there with a clipboard/tablet and your fraternity memorabilia.

9. Sock Drive
(Best time to try – during the “slow” recruitment seasons).
The Sock Drive combines service and recruitment. After your chapter partners with the local homeless shelter, you go door-to-door in the residence halls. Your pitch, “Our organization is collecting socks (substitute toiletries or canned goods) to donate to the local homeless shelter. Would you be willing to help those in need with an old pair of socks?” If the person donates, ask if they would like to help even more, by inviting them to a service event your chapter is hosting at the homeless shelter. Be sure to exchange contact information in order to GROW YOUR NAMES LIST.

10. Move in/Move out Day
(Best time to try – Beginning AND end of each semester)
The concept of fraternities helping first-year students move into their residence halls is not new. However, there are more effective ways to do it than swarming the student and his/her family, handing a business card and carrying a few boxes. The best practice is to send teams of two over to the residence halls, begin your interaction with “Hi, what can I help you with?” and be sure to exchange contact information rather than just handing over a business card/flyer. Also, while move-in days are commonplace, move-out days are an untapped market. You could be the only chapter on your campus that helps first-year students move-out, building a relationship for the summer and the upcoming school year (Sophomores and juniors can also join fraternities).

IFC Fraternity Recruitment Digital Classroom

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Table of contents

IFC Fraternity Recruitment Digital Classroom

by Phired Up Team
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Welcome! Welcome!
Draft Start Here
Draft Start Here
Draft Hi, we're Phired Up
Draft Hi, we're Phired Up
Draft Creating The Future Of Fraternity And Sorority
Draft Creating The Future Of Fraternity And Sorority
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Module 1: The Fundamentals Module 1: The Fundamentals
Draft The Fraternity Recruitment Funnel (and Dynamic Recruitment)
Draft The Fraternity Recruitment Funnel (and Dynamic Recruitment)
Draft The Gift We Can Give
Draft The Gift We Can Give
Draft A Tale of Two Fraternities
Draft A Tale of Two Fraternities
Draft Do You Have A Recruitment Problem Or A Friendship Problem?
Draft Do You Have A Recruitment Problem Or A Friendship Problem?
Draft Hit Re-Start: 5 Secrets To Fraternity Recruitment
Draft Hit Re-Start: 5 Secrets To Fraternity Recruitment
Draft Module 1: The Fundamentals: Quiz
Draft Module 1: The Fundamentals: Quiz
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Module 2: Recruitment Technology Module 2: Recruitment Technology
Draft Introduction to ChapterBuilder - Your Recruitment "Names List" Technology
Draft Introduction to ChapterBuilder - Your Recruitment "Names List" Technology
Draft ChapterBuilder Basics Tutorial
Draft ChapterBuilder Basics Tutorial
Draft ChapterBuilder Advanced Tutorial
Draft ChapterBuilder Advanced Tutorial
Draft Module 2: Recruitment Technology: Quiz
Draft Module 2: Recruitment Technology: Quiz
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Module 3: Marketing Your Chapter Module 3: Marketing Your Chapter
Draft What Do Non-Greek Students Think of Us?
Draft What Do Non-Greek Students Think of Us?
Draft Be About Something
Draft Be About Something
Draft The 4 Marketing Insights for Fraternities and Sororities
Draft The 4 Marketing Insights for Fraternities and Sororities
Draft They Don't Hate Us, They Just Don't Know Us
Draft They Don't Hate Us, They Just Don't Know Us
Draft Your Chapter's Simple Marketing Plan
Draft Your Chapter's Simple Marketing Plan
Draft Module 3: Marketing Your Chapter: Quiz
Draft Module 3: Marketing Your Chapter: Quiz
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Module 4: Filling Your Funnel Module 4: Filling Your Funnel
Draft You Can't Recruit Who You Don't Know
Draft You Can't Recruit Who You Don't Know
Draft Mind Joggers
Draft Mind Joggers
Draft Names Drivers: The Most Important Lesson That Most Chapters Never Learn
Draft Names Drivers: The Most Important Lesson That Most Chapters Never Learn
Draft Tabling That Gets Results
Draft Tabling That Gets Results
Draft Social Media Recruitment Principles for Fraternities
Draft Social Media Recruitment Principles for Fraternities
Draft Module 4: Filling Your Funnel: Quiz
Draft Module 4: Filling Your Funnel: Quiz
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Module 5: Authentic Connections Module 5: Authentic Connections
Draft Be More Normal
Draft Be More Normal
Draft Text Me, Bro (or Call Me, Whatever)
Draft Text Me, Bro (or Call Me, Whatever)
Draft Which Interaction Is Right For Which Potential New Member?
Draft Which Interaction Is Right For Which Potential New Member?
Draft Social Excellence is The Art of Recruitment
Draft Social Excellence is The Art of Recruitment
Draft "DCBA" and Three Choices
Draft "DCBA" and Three Choices
Draft Isn't Fraternity Just 'Buying Your Friends?'
Draft Isn't Fraternity Just 'Buying Your Friends?'
Draft Module 5: Authentic Connections: Quiz
Draft Module 5: Authentic Connections: Quiz
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Module 6: Selecting The Right New Members Module 6: Selecting The Right New Members
Draft An Important Introduction to Membership Selection
Draft An Important Introduction to Membership Selection
Draft Choosing the RIGHT Members: Values Based Selection
Draft Choosing the RIGHT Members: Values Based Selection
Draft Advanced Membership Selection Criteria Training (This is For Varsity Level Recruitment)
Draft Advanced Membership Selection Criteria Training (This is For Varsity Level Recruitment)
Draft Module 6: Selecting The Right New Members: Quiz
Draft Module 6: Selecting The Right New Members: Quiz
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Module 7: Closing The Deal Module 7: Closing The Deal
Draft The Pre-Close for 100% Bid Acceptance
Draft The Pre-Close for 100% Bid Acceptance
Draft 106 of The Toughest Questions Potential Members Ask
Draft 106 of The Toughest Questions Potential Members Ask
Draft How To Give A Bid
Draft How To Give A Bid
Draft Module 7: Closing The Deal: Quiz
Draft Module 7: Closing The Deal: Quiz
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Module 8: Systemizing Recruitment Module 8: Systemizing Recruitment
Draft It's The Small Things You Do That Lead to BIG Results
Draft It's The Small Things You Do That Lead to BIG Results
Draft Example of a Successful Recruitment Plan
Draft Example of a Successful Recruitment Plan
Draft Gather Your Horses and Get To Work
Draft Gather Your Horses and Get To Work
Draft Engineer A System That Outlasts You
Draft Engineer A System That Outlasts You
Draft What Are You Measuring? (That's What You Can Manage)
Draft What Are You Measuring? (That's What You Can Manage)
Draft Module 8: Systemizing Recruitment: Quiz
Draft Module 8: Systemizing Recruitment: Quiz
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Final Assessment Final Assessment
Draft Digital Recruitment Classroom Final Assessment
Draft Digital Recruitment Classroom Final Assessment
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Bonus Module: Digital Recruitment Bonus Module: Digital Recruitment
Draft Virtual Recruitment Model
Draft Virtual Recruitment Model
Draft NINE DIGITAL RECRUITMENT PRINCIPLES
Draft NINE DIGITAL RECRUITMENT PRINCIPLES
Draft Social Excellence In A Virtual World
Draft Social Excellence In A Virtual World
Draft An Example of IFC Recruitment
Draft An Example of IFC Recruitment
Draft 23 Digital Recruitment Tactics
Draft 23 Digital Recruitment Tactics
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