Finding better people requires us to have better conversations with potential members... more values-based conversations. That doesn't however, require us to ask people, "So, what do you value?" because frankly, that's a little creepy. Most fraternities and sororities are left wondering, "How do I have more values-based conversations then?" And most commonly, "What is values-based recruitment?"
iValU provides an opportunity for fraternity and sorority communities to actually bring values into the conversation in a normal, natural way, while allowing potential members and chapters to make better decisions about which people or which organization is the right fit. It's creating a values-based recruitment culture without it being weird or creepy - but being real.
iValU is changing the conversation in fraternity and sorority recruitment.