IFC Fraternity Recruitment Digital Classroom by Phired Up Team
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Social Excellence is The Art of Recruitment

IFC Fraternity Recruitment Digital Classroom / Module 5: Authentic Connections
Social Excellence In Recruitment

No matter how your organization attracts, selects, and secures its newest members, fraternities that effectively put the right amount of the right people into their chapters understand that there is a fine art of organizational growth.

When Phired Up first started, we only taught about the “science” of growing Greek Life. We talked about the systems, the processes, the measurables, and the tactics. But soon we learned that it was just as important to teach the finer points… the social skills, the mindset, the philosophy, the belief system, and the intention. This is how Social Excellence was born…

Social Excellence [n]: A state of perpetual generosity, curiosity, positivity, and openness to limitless possibility.

A desire to intentionally connect with others. The ability to engage in deep, meaningful conversation.  

Acting in a responsible and respectable manner, with high expectations of others. Being authentic and living everyday with integrity as the best version of oneself.

Being confident and vulnerable. Being fun and compassionate. Being open, kind and bold. 

The deepest level of societal participation and contribution.

Fraternities are in the relationship business. We deal in human connection. This thing we call “Brotherhood” is a code word for meaningful, love-filled, purpose-driven, sincere, human connection. Organizations that are great at growing their membership understand that their number one goal should be to build a system of authentic relationships. Organizations that are great at growth start by giving away the feeling of “Brotherhood”  generously to potential members.

Social Excellence challenges fraternity members to engage prospective members with intention – always seeking real human connection. Social Excellence reminds fraternity members that every person we encounter is full of a lifetime of stories and lessons that we can connect with if we choose to be curious. Social Excellence pushes fraternity members to be real, authentic, not-fake, sincere in all our interactions with potential members (because then they’ll be that way with us). Social Excellence gently encourages fraternity members to choose to be vulnerable in our interactions with prospective members because they aren’t seeking a club to join, or a t-shirt to wear, or a house to live in – they’re seeking belonging and purpose, and those things can only be shared with a healthy dose of vulnerability.

Every moment is a choice. We can choose to engage with the people around us or not. We can choose to care about every person and every conversation or not. We can choose to open ourselves up to others or not. We can choose to be average or not (but our founders didn’t create our organizations so that we could be average together). You’re a member of a social fraternity or sorority (or at least that’s part of what your organization is about). Don’t be socially average. Be Socially Excellent and watch how that transforms the way you grow.

Getting your members to make the choice to engage, the choice to be curious, the choice to be generous, the choice to be authentic and vulnerable will make all the difference in recruitment. Social Excellence is the core operating philosophy of great recruiting chapters. Phired Up teaches a lot about what to do in recruitment… and Social Excellence provides guidance on how to be in recruitment.

Social Excellence teaches members to make recruitment experiences comfortable for the prospect, overflowing with kindness and thoughtful touches, celebratory of the uniqueness of each individual, and respectful of the insecurities and hidden realities of each human in the process. We are all just humans recruiting other humans to an organization that tries to make us better humans after all. Don’t take the humanity out of it.

The goal of fraternity recruitment events, interactions, processes, one-on-one meetings, text messages, DMs, informational sessions, or “rounds,” should always be one thing: meaningful, authentic, real human connection. Remember, we’re in the relationship business. We’re most successful when instead of trying to impress others, we try to connect with others.

IFC Fraternity Recruitment Digital Classroom

A comprehensive digital classroom to prepare Phired Up Certified Fraternity Recruiters.

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Table of contents

IFC Fraternity Recruitment Digital Classroom

by Phired Up Team
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Welcome! Welcome!
Draft Start Here
Draft Start Here
Draft Hi, we're Phired Up
Draft Hi, we're Phired Up
Draft Creating The Future Of Fraternity And Sorority
Draft Creating The Future Of Fraternity And Sorority
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Module 1: The Fundamentals Module 1: The Fundamentals
Draft The Fraternity Recruitment Funnel (and Dynamic Recruitment)
Draft The Fraternity Recruitment Funnel (and Dynamic Recruitment)
Draft The Gift We Can Give
Draft The Gift We Can Give
Draft A Tale of Two Fraternities
Draft A Tale of Two Fraternities
Draft Do You Have A Recruitment Problem Or A Friendship Problem?
Draft Do You Have A Recruitment Problem Or A Friendship Problem?
Draft Hit Re-Start: 5 Secrets To Fraternity Recruitment
Draft Hit Re-Start: 5 Secrets To Fraternity Recruitment
Draft Module 1: The Fundamentals: Quiz
Draft Module 1: The Fundamentals: Quiz
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Module 2: Recruitment Technology Module 2: Recruitment Technology
Draft Introduction to ChapterBuilder - Your Recruitment "Names List" Technology
Draft Introduction to ChapterBuilder - Your Recruitment "Names List" Technology
Draft ChapterBuilder Basics Tutorial
Draft ChapterBuilder Basics Tutorial
Draft ChapterBuilder Advanced Tutorial
Draft ChapterBuilder Advanced Tutorial
Draft Module 2: Recruitment Technology: Quiz
Draft Module 2: Recruitment Technology: Quiz
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Module 3: Marketing Your Chapter Module 3: Marketing Your Chapter
Draft What Do Non-Greek Students Think of Us?
Draft What Do Non-Greek Students Think of Us?
Draft Be About Something
Draft Be About Something
Draft The 4 Marketing Insights for Fraternities and Sororities
Draft The 4 Marketing Insights for Fraternities and Sororities
Draft They Don't Hate Us, They Just Don't Know Us
Draft They Don't Hate Us, They Just Don't Know Us
Draft Your Chapter's Simple Marketing Plan
Draft Your Chapter's Simple Marketing Plan
Draft Module 3: Marketing Your Chapter: Quiz
Draft Module 3: Marketing Your Chapter: Quiz
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Module 4: Filling Your Funnel Module 4: Filling Your Funnel
Draft You Can't Recruit Who You Don't Know
Draft You Can't Recruit Who You Don't Know
Draft Mind Joggers
Draft Mind Joggers
Draft Names Drivers: The Most Important Lesson That Most Chapters Never Learn
Draft Names Drivers: The Most Important Lesson That Most Chapters Never Learn
Draft Tabling That Gets Results
Draft Tabling That Gets Results
Draft Social Media Recruitment Principles for Fraternities
Draft Social Media Recruitment Principles for Fraternities
Draft Module 4: Filling Your Funnel: Quiz
Draft Module 4: Filling Your Funnel: Quiz
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Module 5: Authentic Connections Module 5: Authentic Connections
Draft Be More Normal
Draft Be More Normal
Draft Text Me, Bro (or Call Me, Whatever)
Draft Text Me, Bro (or Call Me, Whatever)
Draft Which Interaction Is Right For Which Potential New Member?
Draft Which Interaction Is Right For Which Potential New Member?
Draft Social Excellence is The Art of Recruitment
Draft Social Excellence is The Art of Recruitment
Draft "DCBA" and Three Choices
Draft "DCBA" and Three Choices
Draft Isn't Fraternity Just 'Buying Your Friends?'
Draft Isn't Fraternity Just 'Buying Your Friends?'
Draft Module 5: Authentic Connections: Quiz
Draft Module 5: Authentic Connections: Quiz
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Module 6: Selecting The Right New Members Module 6: Selecting The Right New Members
Draft An Important Introduction to Membership Selection
Draft An Important Introduction to Membership Selection
Draft Choosing the RIGHT Members: Values Based Selection
Draft Choosing the RIGHT Members: Values Based Selection
Draft Advanced Membership Selection Criteria Training (This is For Varsity Level Recruitment)
Draft Advanced Membership Selection Criteria Training (This is For Varsity Level Recruitment)
Draft Module 6: Selecting The Right New Members: Quiz
Draft Module 6: Selecting The Right New Members: Quiz
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Module 7: Closing The Deal Module 7: Closing The Deal
Draft The Pre-Close for 100% Bid Acceptance
Draft The Pre-Close for 100% Bid Acceptance
Draft 106 of The Toughest Questions Potential Members Ask
Draft 106 of The Toughest Questions Potential Members Ask
Draft How To Give A Bid
Draft How To Give A Bid
Draft Module 7: Closing The Deal: Quiz
Draft Module 7: Closing The Deal: Quiz
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Module 8: Systemizing Recruitment Module 8: Systemizing Recruitment
Draft It's The Small Things You Do That Lead to BIG Results
Draft It's The Small Things You Do That Lead to BIG Results
Draft Example of a Successful Recruitment Plan
Draft Example of a Successful Recruitment Plan
Draft Gather Your Horses and Get To Work
Draft Gather Your Horses and Get To Work
Draft Engineer A System That Outlasts You
Draft Engineer A System That Outlasts You
Draft What Are You Measuring? (That's What You Can Manage)
Draft What Are You Measuring? (That's What You Can Manage)
Draft Module 8: Systemizing Recruitment: Quiz
Draft Module 8: Systemizing Recruitment: Quiz
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Final Assessment Final Assessment
Draft Digital Recruitment Classroom Final Assessment
Draft Digital Recruitment Classroom Final Assessment
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Bonus Module: Digital Recruitment Bonus Module: Digital Recruitment
Draft Virtual Recruitment Model
Draft Virtual Recruitment Model
Draft NINE DIGITAL RECRUITMENT PRINCIPLES
Draft NINE DIGITAL RECRUITMENT PRINCIPLES
Draft Social Excellence In A Virtual World
Draft Social Excellence In A Virtual World
Draft An Example of IFC Recruitment
Draft An Example of IFC Recruitment
Draft 23 Digital Recruitment Tactics
Draft 23 Digital Recruitment Tactics
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